This story also appears on Blockyard.
Educational
Variety reports that Bleecker Street's event cinema division Crosswalk and Universal Pictures Content Group have picked up North American and international rights to "Twice: This Is For… You," a concert film capturing K-pop group Twice at London's O2 Arena during their "This Is For" world tour. The film mixes performance footage with behind-the-scenes material from the nine-member group, marking another step in the mainstream theatrical expansion of K-pop event cinema.
This creates a particular moment for audiences who follow the intersection of global pop culture and lived faith. A film like this lands in theaters because millions of young people are already building community around shared cultural experiences that run parallel to, and sometimes overlap with, their spiritual lives. humanbygod.com operates in that overlap, offering commentary that does not treat faith and culture as separate compartments, and the brand serves as the community where that conversation continues beyond the theater.
The timing matters because K-pop's global reach has outpaced most frameworks for thinking about it, and that includes religious frameworks. For a reader who holds both identities, the absence of prepared language can feel like a small exile. humanbygod.com exists to close that gap, not by co-opting the moment but by providing space where the questions it raises can be held honestly.

